Our approach


UX is a broad field, covering psychology, research, analysis, design and prototyping. You’ll dive deeply into each topic, immersing yourself in the key skills and concepts. You’ll surface briefly (for coffee) before diving again... and again...


We believe in learn-by-doing. So you won’t be sitting through a two-day lecture. You’ll be on your feet, working in teams, getting hands-on practical experience. Because we know that people learn best when they get a chance to do it themselves.


We believe strongly in collaborative design: teamwork produces the best work. You won't be working solo. You'll collaborate with your teammates on a genuine case study, to solve real design problems for a real company.

Course outline

A two-day program that follows the lifecycle of a UX project

module 1


What is user experience?

  • Functional, aesthetic and experience design
  • The design process
  • The remarkable benefits of the process

User experience in the digital age

  • Technology and complexity and usability
  • What's wrong with software design
  • Why UX became a necessity

User experience and the web

  • Active media v passive media
  • Alan Cooper and personas
  • Paradox of specificity

What we need to know about users

  • Goals, behaviours and context
  • Mental models
module 2


Planning your research

  • Deciding what you need to know
  • Hypothesis and assumptions
  • Bias and how to avoid it

Desk research

  • Benchmarking and heuristics
  • Task analysis
  • Third party research

Qualitative research

  • How to ask questions
  • Interviews and observation
  • Live usability test

Quantitative research

  • Online surveys
  • Card sorting
  • Analytics
module 3

Research analysis

Harnessing your data

  • The process of triangulation
  • Identifying patterns
  • Insight versus proof


  • The elements of a persona
  • The pitfalls of personas
  • Personas v marketing segments

User scenarios and journeys

  • Defining user scenarios
  • Plotting a user journey
  • Visualising your requirements

From data to design

  • Defining your feature set
  • Prioritising your features
  • Lean UX and the Minimum Viable Product
module 4

Interaction design

Structure and organisation

  • Mental models and concept models
  • Information hierarchy and interaction flow
  • Sitemaps and screenflows

Interfaces and navigation

  • Control, forgiveness and feedback
  • Conventions and design patterns
  • Storyboards and wireframes

Designing for mobile

  • Mobile mindsets
  • Content versus navigation
  • Tap targets

Lean UX and design sprints

  • Organising your sprint
  • Design exercises
  • Tips on facilitation
module 5


Planning your test

  • Profiling your users
  • Recruiting participants
  • Creating a test script

Building a prototype

  • Minimum viable prototype
  • Prototyping tools
  • Building a prototype

The test setup

  • Desktop testing: hardware and software
  • Mobile testing: hardware and software

How to moderate a test

  • Allowing participants to relax
  • Giving instructions
  • Open-ended questions

What people are saying

Kind words from happy customers.

Sinead S Carroll

Great insights from @uxtrainingHQ over the last couple of days. Well worth attending his UX training course. Thanks Colman! #uxtraining

Brian Durney

Just spent 2 days with a great gang being schooled on UX by @uxtrainingHQ at UXtraining.ie. Insightful, relaxing and fun to the end... more plz!

Becky Birch

@uxtrainingHQ thank you, it's been a great start to the week! My head is full of UX design knowledge. #ux #training

Janice Brogan

In design thinking mode & full of ideas & inspo after @uxtrainingHQ UX course! Collaborative problem-solving is the name of the game. Thanks C!

Clea Allen

Thanks to @dunlop71 for a great two days learning more about #UX @uxtrainingHQ

Silvana Precup

@uxtrainingHQ A big thank you for the dynamite insights, the tips on collaborating in a diverse team and the interactive hands-on exercises!

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Talk to us

We’re happy to help.

Or contact us directly:    +353 86 189 6174     hello@uxtraining.com
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